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About Us

Frey ...The Story

An addiction to cute clothes, shoes, glitter and anything that sparkled began at an early age. I am from a small town in Georgia, and I mean one red light small. Country was true country. Fashion wasnʼt what fashion was in the “big cities.” But I loved clothes..I loved to be different. (I remember my first pair of Jordache jeans. Gosh, I loved those jeans.)

My mom and I would take our annual back-to-school shopping trip and look for the trendy boutiques, and the best buys. I had a small amount of money, and I would stretch it as far as I could. I would take those clothes, mix and match.  I was never afraid to be different.

Fast forward to college. I took all the classes I thought I was supposed to....getting the accounting degree I thought I needed. I began working in Atlanta, which was a dream come true because of all the fabulous shops. Then I met my soon to be husband, who lived in Oxford, Alabama. You guessed it. Another small town without any trendy boutiques, only a very small mall. So there I was again. Living in a small town, now married with three children and still a love for fashion. My children started school and I began designing t-shirts. I mean, geez, we needed some cute tees to wear to games. People began asking for them....so I started selling them from the trunk of my car (even in the car rider line!!). I was loving it. Plans for Sweet Peas Boutique were in the works. However, Godʼs plans were a little different.

At 32, I had a stroke and found out I have Lupus, along with multiple illnesses. Itʼs been a hard road, even with the best doctors, aggressive treatments, and a will to fight; but, I never once thought about giving up my dream. I just put it on hold. By Godʼs grace, at the wonderful age of 36, I opened the doors to Sweet Peas Boutique. Of course, I havenʼt been on this journey alone. God...first and foremost got me here.  My parents, my husband, my children and my employees (who are my backbone) have stood by me each and every step of the way. And I know, without God, none of this would have been possible! He is the one I give all the glory to.

Now....with that said....

We worked hard....continued to grow....Moved THREE times and have now rebranded the store to frey...(pronounced free).   We are hoping to continue to grow...to meet all of you out there in the web world!

Stop by if you are ever near Oxford, Alabama. If not, you can always shop through our website, Facebook or Instagram. Call us and we will be more than happy to help you! After all, thatʼs what we love to do!

xoxo,

Val 

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